With more than 20 years in the flooring industry under her belt, Dianne Carriere of Tile Town Edmonton West, who serves as their interior design consultant, is an expert in all things tiles, minimalism, and customer satisfaction. We spoke with Dianne on her time with Tile Town, her appreciation for colour risks, and everything that Tile Town has to offer.

So Dianne, what’s your Tile Town origin story?

I dealt with Tile Town throughout my many years in the flooring industry, and I always admired how they branded themselves. I saw an opportunity and I ran with it — a little scary, but now I couldn’t be happier!

To Edmonton, they are a common name in home building and renovation. I liked that the upper management always seemed to be involved and cared about their employees. From the stock they carry to the way they respect employees and customers; Tile Town is truly outstanding.

One of the best things I’ve experienced during my time with Tile Town is that management and owners listen and value our opinions — it is so refreshing in this time. I am proud to be team Tile Town.

What draws people towards Tile Town, and what brings them back?

People come in for the immediate stock and our many choices. We also have the option of sourcing tiles from a variety of suppliers if the customer has time to wait.

I enjoy the personal one-on-one time I get to spend with our customers. I take great pride in making their visit the best it can be!

I often say: If you leave here happy, that makes us happy!

How did you get started with flooring and design?

My design background includes a few small interior courses, but ultimately comes down to years of experience. I guess you could say it’s a passion.

I am a minimalist when it comes to décor. My home is basic: whites, greys, and blacks with my pop-of-colour being red. I truly love working with customers that are willing to introduce colour into their homes!

When working with a client, what is your process?

When I am working with a client, I first try to determine what direction they are thinking of going. I gather samples and make a layout of what they are thinking, then I show them what products look good together.

We’re also lucky to have our Tile Town Visualizer on our website, a fantastic tool where we can take our stocked tiles and put them into room scenes so that customers can see what their tiles can look like installed! This is a game changer for those who struggle with visualizing spaces.

What tile trends are you seeing in 2022?

2022 is showing trends of blues and greens combined with whites, and I am very excited that management has brought in some beautiful new choices of these colours.

Lume in Blue 2.25X9.375 Gloss Glazed Porcelain Wall Tile.

I must say one of the best things I’ve experienced during my time with Tile Town is that management and owners listen and value our opinions — it is so refreshing in this time.

Any advice for choosing tiles?

If I can say anything about picking tiles, it would be to do a little research and see what’s trending — but just go with what you like and feel comfortable with.

If you need any help, come on in and we will make this a fun, non-stressful experience!

Visit our Tile Town location in Edmonton West to see Dianne and get your next project started.